Based Upon is a creative house pioneering a new era of luxury where meaning, legacy and craftsmanship converge.

Whether etched into an item of jewellery, a grand piano or a municipal artwork, the Based Upon signature symbolises objects that are redefining ‘true value’ and the way it is experienced.

Characterised by its rich materiality, extraordinary craftsmanship, and multi-layered narratives, Based Upon’s work offers pause for thought and moments for reflection. In private commissions, public municipal artworks, luxury interiors and prestigious brand collaborations, expectation is always exceeded through the creation of timeless pieces that carry profound meaning, rich narrative and deeply-held values.

Led by founders, brothers Ian and Richard Abell and Alex Welch since 2004, from its studio, workshop and production facility in Greenwich, London, Based Upon has mastered epic elemental scale and astonishing intricate detail in its pieces. Clients, whether individuals or global brands, resonate as much with the philosophies and approaches behind the work, as they do with the forms and aesthetics that result.

An understanding of provenance, materiality and emotional resonance allows based upon to communicate stories, philosophies and sacred ideas without the constraint of category. These are sculptures, spaces, functional forms and private commissions that are as they are, without the need for label. They are simply precious, so much so, that they are frequently described by clients and collaborators as ‘priceless’.