Based Upon

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based upon design process

stages and definition


Discover – Research and concept stage

Define – Sketch and model ideas and concepts

Develop – Visualise and prototype concepts

Deliver – Final design ready for sign off


good questions to refer to throughout


Do I have all the information I need to progress? Is the information of a good quality? (decision makers, senior designers, end client)

Have I clarified my assumptions?

Are we working to solve the keystones first?

What could scupper this?

Is it adhering to BU expectation (Project Intention)?

Am I working from BU best practice?

Am I applying the Value Hassle Curve (VHC)?

Am I protecting BU? Legals, sub-contracts, NDA’s etc.