DEFINE


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ACTIVITY AND OUTPUT


  • Explore concepts through sketching, model making, materials, nature, existing BU work, experimentation, physically or visually represent the essence.

  • Use abstraction processes e.g. Drawing with inks, Crumpled paper, Shadows, Mirroring.

  • Pricing and procurement workflow addressed and questions asked.

  • ‘How’s It Made’ meeting held, consideration given to detailing and aligned with Project IntentioN.

  • Refine the brief after Discover phase and replay to stakeholders.

  • Presentation of creative development and artistic intention to client.

  • Sketchbook presentation for client.

  • Keystones reassessed.

  • Further development areas identified and prioritised.

  • Design task updated.

  • Conceptual direction replayed and agreed / Refined brief replayed and agreed.

  • Client comments and agreement on concept and direction

 

What is BU best practice?


  • Physically or visually represent the essence – photography, clay modelling, experimentation.

  • Abstraction processes e.g. Drawing with inks, Crumpled paper, Shadows, Mirroring.

  • Digital – algorithms, rationalisation,  3D scanning.

  • Adhering to Project Intention.

  • Using the collective BU brain (knowledge of people in BU). Look for existing IP, what have we done already?

  • Ask the ‘good questions’ get clarity.