ACTIVITY AND OUTPUT
Explore concepts through sketching, model making, materials, nature, existing BU work, experimentation, physically or visually represent the essence.
Use abstraction processes e.g. Drawing with inks, Crumpled paper, Shadows, Mirroring.
Pricing and procurement workflow addressed and questions asked.
‘How’s It Made’ meeting held, consideration given to detailing and aligned with Project IntentioN.
Refine the brief after Discover phase and replay to stakeholders.
Presentation of creative development and artistic intention to client.
Sketchbook presentation for client.
Further development areas identified and prioritised.
Design task updated.
Conceptual direction replayed and agreed / Refined brief replayed and agreed.
Client comments and agreement on concept and direction
What is BU best practice?
Physically or visually represent the essence – photography, clay modelling, experimentation.
Abstraction processes e.g. Drawing with inks, Crumpled paper, Shadows, Mirroring.
Digital – algorithms, rationalisation, 3D scanning.
Adhering to Project Intention.
Using the collective BU brain (knowledge of people in BU). Look for existing IP, what have we done already?
Ask the ‘good questions’ get clarity.